The Space Needle Interactive/Experiential Design
Winner - 2009 Addy Award
One of my favorite design projects to date.
During our research we discovered that The Space Needle is the most iconic form of "Googie" architecture (think Jetsons).
To keep true to the spirit of the Worlds Fair while updating the interactive and web presence we developed a modern twist to the look we lovingly refer to as "Newggie."
Client: The Space Needle
Agency: Radarworks
Creative Director: Byron Tucker
Copywriter: Tyler Cartier
During our research we discovered that The Space Needle is the most iconic form of "Googie" architecture (think Jetsons).
To keep true to the spirit of the Worlds Fair while updating the interactive and web presence we developed a modern twist to the look we lovingly refer to as "Newggie."
Client: The Space Needle
Agency: Radarworks
Creative Director: Byron Tucker
Copywriter: Tyler Cartier
Graphic Designer: Matt Buckmaster
Flash Developer: Zack Phillips
Flash Developer: Zack Phillips
3d Modeling: Henk Dawson
Art Director, Motion Graphics, Animator: Bryan Schaeffer
The Space Needle Web Site Homepage. Did you know there are five levels in The Space Needle? Animating mouseovers with radiating rings, we created this layout to demystify all there is to offer when you "go up".
Graphic Design: Matt Buckmaster
Art Direction: Bryan Schaeffer
Creative Director: Byron Tucker

The North Plaza Motion Graphics storyboard frames.
The North Plaza Motion Graphics Loop.