2015 Annual AdWheel Awards Winner - Print Media First Place Award
Assignment:
Launch new app created by Metro; campaign to be executed with transit ads, tunnel billboards and online ads.
• Drive downloads of the trip planner app, and uptick in use of all of Metro’s trip planning services
• Position Metro as a transportation leader and essential community partner that is smart, current and innovative.
• Download the Metro trip planner app to help you get you where you need to go.
Launch new app created by Metro; campaign to be executed with transit ads, tunnel billboards and online ads.
• Drive downloads of the trip planner app, and uptick in use of all of Metro’s trip planning services
• Position Metro as a transportation leader and essential community partner that is smart, current and innovative.
• Download the Metro trip planner app to help you get you where you need to go.
CREDITS
Agency: Colehour + Cohen
Agency: Colehour + Cohen
Creative Concepts: Vandy Kindred, Bryan Schaeffer
Account Executive: Amanda Godwin
Art Direction / Graphic Design: Bryan Schaeffer
Trip Planner Bus Wrap